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Streaming TV (also called connected TV, or CTV) puts your brand in front of viewers watching on-demand and live streaming services — Hulu, Disney+, Prime Video, and hundreds more. Hiveku connects to two streaming-TV ad platforms and folds their campaigns into the same Marketing > PPC dashboard you use for Google, Meta, and TikTok.
Streaming TV is an advanced advertising capability. Connect a platform from Marketing > PPC > Connections, the same place you wire up your search and social ad accounts.

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The two ways to run streaming-TV ads

Hiveku supports two streaming-TV platforms. Which you pick comes down to the inventory you want to reach.

Vibe

Self-serve streaming TV across Hulu, Disney+, ESPN, Peacock, Tubi, and 500+ channels. Sign up, connect, and launch without an approval gate.

Amazon Streaming TV

Amazon’s Sponsored TV inventory across Prime Video, Fire TV, Freevee, and Twitch. Requires an Amazon Ads access approval before your first campaign.
Inventory: streaming TV across Hulu, Disney+, ESPN, Peacock, Tubi, and 500+ channels.Access: self-serve. There’s no approval gate — once you connect, you can build and launch campaigns.Where campaigns are built: create the campaign in Vibe’s own ad manager, then Hiveku tracks and manages it. Every campaign row links back to Vibe.What Hiveku does: pulls your campaigns and their spend and impression metrics into the unified PPC dashboard, and lets you pause, resume, and adjust budgets from Hiveku.
Amazon Streaming TV needs an Amazon-side access approval before your first campaign. Connecting the account in Hiveku is quick; getting Amazon Sponsored TV enabled on your Amazon Ads account is a separate step Amazon controls. Connect early so the approval is done by the time you’re ready to launch.
Connecting Amazon brings all its ad products, not just TV. Your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns (Amazon.com shopping ads) sync into the main Campaigns dashboard from the same connection — this page focuses on the streaming-TV side.

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Connecting a platform

Path: Marketing > PPC > Connections
1

Open Connections

Go to Marketing > PPC and open the Connections tab. You’ll see every ad platform Hiveku supports, streaming TV included.
2

Connect with Hiveku

Click Connect with Hiveku on Vibe or Amazon Streaming TV. You sign in once with the platform, then pick the ad account you want from a picker. Hiveku owns the underlying apps, so there’s no developer setup on your side.
3

Complete any access approval

For Amazon, make sure Sponsored TV access is approved on your Amazon Ads account. Vibe is self-serve and has no approval step.
4

Confirm the sync

Once connected, Hiveku begins pulling your campaigns. Any existing streaming-TV campaigns appear in the dashboard within a few minutes.
Prefer to use your own developer app? Both OAuth platforms support a “use your own app” (BYOK) path in the connect flow. Most teams use Connect with Hiveku and never touch it.

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What you can do

Once a streaming-TV platform is connected, its campaigns behave like any other row in the PPC dashboard.

Unified reporting

Spend and impressions — the core streaming-TV metrics — sit alongside your search and social campaigns, with per-platform breakdowns next to the unified totals.

Automatic sync

Hiveku syncs campaigns and metrics periodically, and you can hit Sync any time. New campaigns created on the platform appear within a few minutes.

Pause & resume

Toggle a campaign’s status from Hiveku and the change is pushed to Vibe or Amazon.

Adjust budgets

Edit daily or lifetime budget in the campaign row; the change pushes to the native platform on save.

Drill into creatives

Open a campaign to see its ad sets and individual ads with creative previews.

Export for clients

Export metrics as CSV for client reports and side-by-side platform comparisons.
Streaming-TV campaigns are built in the platform’s own ad manager (Vibe or Amazon), then Hiveku tracks and manages them — pause, budget, and report. Every campaign row links back to the native platform for the controls Hiveku doesn’t expose.

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The PPC AI strategist

The docked PPC AI on Marketing > PPC reads every connected campaign, streaming TV included. Ask it to compare spend across your platforms, surface where impressions are trending, or shift budget — and it can pause or adjust campaigns through chat. Destructive actions always ask you to confirm first.

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Reporting notes

  • Metrics lag varies by platform. Streaming-TV reporting isn’t instant — give recent numbers time to settle before reading them as final.
  • Spend can differ from the native dashboard. Timezone differences between the platform’s ad account and your project can shift a day’s spend. Widen to a 7-day range to smooth it out.
  • Streaming TV is impression-led. CTV campaigns are measured primarily on spend and impressions (reach and awareness) rather than clicks — that’s the nature of the format, not a Hiveku limitation.
Streaming TV covers the awareness end of your marketing. For search and local presence, Google Search Console and Google Business Profile connect the same one-click way.

SEO

Track rankings and search visibility for your site.

Connect Google Business Profile

Manage your local presence and posts.

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What’s Next?

Manage PPC Campaigns

Work every platform’s campaigns from one dashboard.

Connect Google Ads

Add search and display alongside your streaming TV.

Connect Meta Ads

Wire up Facebook and Instagram advertising.

Connect TikTok Ads

Add short-form video campaigns to the mix.