AI Advertising Strategist

The docked PPC AI that reads your live campaigns, answers cross-platform questions, recommends budget shifts, and pauses or adjusts campaigns through chat

Every page under Marketing > PPC ships with an AI strategist docked in the right sidebar. It’s a paid-media strategist, not a generic chatbot — it reads the same connected campaigns and performance data you see in the dashboard, so it can compare platforms, flag where budget is leaking, and act on your campaigns without you touching a native ad manager.

The strategist works off your connected accounts. If you haven’t linked your ad platforms yet, start at Connecting Ad Accounts — one-click Connect with Hiveku, or bring your own app (BYOK) on the OAuth platforms.

What the strategist does

• Reads your live campaigns — it has the same numbers the dashboard shows: spend, impressions, clicks, CTR, conversions, CPA, and ROAS across every connected platform, with per-platform breakdowns alongside the unified totals.
• Answers cross-platform questions — ask “which platform has the lowest CPA this month?” and it compares Google, Meta, TikTok, LinkedIn, Microsoft, ChatGPT Ads, and your streaming TV spend in one answer instead of six tabs.
• Recommends budget shifts — it points out where a dollar is underperforming and where to move it, and can make the change for you.
• Pauses and adjusts campaigns through chat — pause or resume a campaign, or change a daily or lifetime budget, and the strategist pushes the change to the native platform. Destructive actions confirm first (see below).
• Drives TikTok’s broader operations — because TikTok Ads exposes audiences, pixels, conversions, comments, reporting, and creative to Hiveku, the strategist can act on those through chat too, beyond the standard pause/budget controls.

Where it appears

The sidebar is docked on every PPC page — Dashboard, Campaigns, Tasks, and Connections — and it’s context-aware:

• Open the Dashboard and it’s already primed to talk about totals and trends across platforms.
• Open a specific campaign and it reads that campaign’s spend, budget, and performance in context.
• Open Connections and it knows which platforms are linked, syncing, or need a reconnect.

You toggle the panel from the icon at the top of any PPC page.

Asking cross-platform questions

The whole point of one unified dashboard is that the strategist can reason across platforms in a single answer. It reads the metrics for the date range you have selected (7d, 30d, 90d, or custom), so the answer always matches what’s on screen.

Questions it handles well:

• Which platform has the lowest CPA over the last 30 days?
• Where is my ROAS strongest right now, and where is it below 1?
• Which campaigns spent the most last week with zero conversions?
• Compare Google Search against my Hulu (Vibe) placement on cost per conversion.
• What’s dragging my blended CPA up this month?

Answers reflect the metrics as synced. Reporting lag varies by platform — Google within hours, Meta up to 24 hours, TikTok 6–12 hours — so “today’s” numbers are always incomplete. Ask about yesterday or last week for trends you can act on. See Advertising Overview for the full sync and lag picture.

Acting on your campaigns

The strategist doesn’t just advise — it can execute. When you tell it to pause a campaign or move budget, it makes the change in Hiveku and pushes it to the native platform, exactly as the manual controls do.

Destructive actions confirm first. Before the strategist pauses a campaign or changes a budget, it shows you what it’s about to do and waits for your explicit confirmation. Read-only work — comparisons, recommendations, answering questions — happens without a prompt; anything that changes a live campaign does not.

A typical action loop:

1. Ask for the change

   “Pause the Retargeting - Broad campaign on Meta, it’s spent $600 with no conversions this week.”

2. Review the confirmation

   The strategist restates the action — which campaign, which platform, what changes — and shows the current numbers so you can sanity-check before anything moves.

3. Confirm

   On your OK, Hiveku pushes the change to the native platform. Status updates immediately in the dashboard and propagates on the ad platform side within a few minutes.

Make budget changes early in the day. Most ad platforms respect the new budget going forward but don’t refund spend above the previous budget earlier in the same day.

For the same moves by hand, see Managing Campaigns and the Manage PPC Campaigns walkthrough — the strategist and the manual controls do the same thing.

Cross-agent handoffs

The strategist isn’t an island. It can hand work to Hiveku’s other marketing agents and accept work from them, through normal chat — you don’t wire any of it up, and you approve the handoff before it runs.

• To Email — “These visitors clicked the ad but didn’t convert. Ask Email to build a retargeting nurture for them.” The Email Coach picks up the audience and drafts the sequence for your approval.
• To Social — “Turn the winning ad’s creative into a week of organic posts across LinkedIn and Facebook.”
• From Email or Content — when another agent launches something, it can loop the strategist in to fund or track the paid side.

Cross-agent handoffs still respect each agent’s own guardrails. A retargeting nurture handed to Email won’t send from an unverified domain, and social posts still wait for your explicit approval — see Using the AI Email Coach.

Example prompts

Use these as starting points — the strategist handles plain-English variations of all of them.

Compare & diagnose

• Which platform has the lowest CPA over the last 30 days?
• Rank my campaigns by ROAS and show me the bottom five.
• What changed this week that pushed my blended CPA up?
• Compare my search spend against my streaming TV spend on cost per conversion.

Recommend & act

• Where should I move budget to lower my overall CPA?
• Pause any campaign that spent over $500 this week with zero conversions.
• Bump the daily budget on my best-performing Google campaign by 20%.
• Resume the campaigns I paused last Friday.

Hand off

• Ask Email to build a retargeting nurture for people who clicked the ad but didn’t sign up.
• Have Social turn the top creative into organic posts for next week.

Good practice and limits

• It proposes; you confirm the changes. Nothing that alters a live campaign happens without your OK.
• Short, specific prompts beat long, vague ones. “Pause Meta campaigns under 0.8 ROAS over the last 14 days” gets a cleaner first pass than “fix my ads.”
• Answers are only as fresh as the last sync. Hiveku pulls metrics on a periodic sync, and you can hit Sync any time in Marketing > PPC. New campaigns you build in a native ad manager appear within a few minutes.
• Campaign creation still lives in the native platforms. Hiveku tracks and manages — pause, budget, report — what you build in each ad manager. Every campaign row links back to the native platform for the controls Hiveku doesn’t expose.

What’s Next?

Managing Campaigns

The unified dashboard — pause, resume, budget, drill into ads, and export reports.

Connecting Ad Accounts

Link Google, Microsoft, LinkedIn, TikTok, Meta, and ChatGPT Ads so the strategist has data to work with.

Streaming TV (CTV)

Add Vibe and Amazon Streaming TV so the strategist can compare CTV against search and social.

AI Email Coach

The agent the strategist hands retargeting nurtures to.